Sitaf Hotellerie: Italian Expertise Meets Gulf Luxury

A new vision of premium hospitality equipment born from deep industry experience and cultural sensibility

Sitaf Hotellerie, explains Umberto Ferrando, representative of the brand, was born out of a desire to enhance the expertise that Sitaf has developed over the years in the food & beverage and hospitality sectors. It represents a natural, coherent extension of the company’s services into the world of high-end equipment for hotels, restaurants, and resorts.

“Our mission is clear,” Ferrando says, “to empower hospitality professionals by providing premium equipment that combines Italian know-how with a deep understanding of the local market—always putting customer satisfaction at the center.”

Whether it’s luxury resorts, boutique hotels, or golf destinations, Sitaf Hotellerie offers a comprehensive solution—from dining room mise en place to a full range of kitchen equipment—ensuring the highest standards of quality and value.

This flexible approach allows the brand to meet any budget, without compromising on design, quality, or service.

What Makes Sitaf’s Tableware Unique?

“On top of working with traditional ceramics we also work with porcelain.” Ferrando explains, “Porcelain is a far more refined and durable material, ideal for fine dining and premium hospitality.”

Entirely conceived in Italy, Sitaf’s porcelain lines are designed to be not only visually striking and practical, but also highly customizable: from decorations and colors to shapes and logos, every piece can be tailored to reflect a client’s visual identity.

This allows each hotel or restaurant to create a distinctive mise en place—an experience that’s entirely aligned with its brand image.

A Journey Through Italy, One Plate at a Time

“Absolutely,” says Ferrando, “each collection is born to evoke a piece of Italy: a Mediterranean coastline, an art city, a scent, a season.”

Plates and cups become narrative tools, inviting guests to experience a sensory and cultural journey.

Porcelain isn’t just a surface—it’s a medium for elegance, identity, and emotion.

This is what defines Sitaf Hotellerie’s vision: to become a leading name in luxury hospitality across the Gulf region through innovation, beauty, and service excellence.

Why the Gulf Needed a Line Like This

According to Ferrando, the Saudi market lacks premium lines that offer true cultural integration, personalization, and craftsmanship.

“Our porcelain represents a form of authentic luxury—refined, consistent, and meaningful,” he explains. “It’s not about ostentation; it’s about telling a story—of the chef, the brand, and what’s served on the plate.”

Looking Ahead: Italian Craft, Gulf Vision

Sitaf Hotellerie’s path is just beginning. New collections are already in the works, inspired not only by Italy but also by the dialogue between the Mediterranean and the Gulf.

“We’re building strong partnerships with major hospitality groups,” Ferrando shares, “and plan to open select showrooms across the region.”

The goal is simple and bold: bring Italian excellence in mise en place to the Gulf, and turn every table into a tailored, unforgettable experience.